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Cisco has bagged a contract from Gujarat Telelinks, a multi-service provider, for cable digitisation across Gujarat, West Bengal, Maharashtra and Jharkhand. As part of the digitisation programme, Gujarat Telelinks will deploy over 3 lakh next-generation digital set-top boxes from Cisco over the next 12 months in these markets. Digitisation will help Gujarat Telelinks transform into a lifestyle-experience provider and enable services such as residential TV, HDTV, gaming, digital video recording, video on demand and future ‘connected home' services to retail consumers.
The new digital platform will also allow cable and Internet service providers to offer enhanced services to consumers and increase their subscription revenue. Mr Aniruddh Sinh Jadeja, Managing Director, Gujarat Telelinks, said, “Digitisation will help us address several issues that have been dogging the industry and strengthen our competitive edge in the market over direct-to-home players.
This will enable us to offer improved value-added services such as digital video recording, video on demand and a host of other experiences to our subscribers.” Mr Vish Iyer, Vice-President, Service Providers, Cisco India & SAARC, said, “Changing consumer preferences in the home entertainment segment is leading to a rapid growth of cable digitisation in India.”
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