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The online medium is abuzz with a large number of cricket lovers flocking to the digital world for live updates and match results of the World Cup.
The biggest tournament caused a surge in visits to cricket Web sites in the country as fans glued to the Internet for latest updates, reveals a new study.
ComScore, a digital marketing intelligence platform, noted that the sites reached their highest volume of traffic for the month during the week ended March 13.
“The Internet continues to play an increasingly important role in sports tournaments across the globe as fans turn to the Web for real-time updates, results and live-streaming of matches,” said Mr Joe Nguyen, ComScore Vice-President for Southeast Asia.
“We expect to see even greater visitation to cricket-related sites with the upcoming rivalry match between India and Pakistan on March 30, which is sure to be followed with great interest in both countries,” added Mr Nguyen in a statement through Asianet.
Among India’s online population, 16.4 per cent visited ESPN’s cricket site, ESPNCricInfo.com, and 13.4 per cent of Web users visited Yahoo! Cricket, it said.
The study further revealed that nearly 7 million people frequented ESPNCricInfo.com during the week ended March 13, an increase of 42 per cent from the week ending February 20 when the tournament commenced.
For the same week, Yahoo! Cricket reached 5.7 million visitors, and CricBuzz.com surpassed 1 million visitors.
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