Silicon Valley start-up develops intelligent sound system for iPhones

LN Revathy Coimbatore | Updated on November 04, 2014

SoundFocus’ Amp case enhances audio quality of music, videos, calls

Worried about attending a call in a noisy environment? Well, if you have an iPhone, you no longer need to, thanks to the Amp case.

Launched by SoundFocus, a Silicon Valley-headquartered start-up, this case, say the company’s founders Varun Srinivasan and Alex Selig, is a personalised audio product that will usher in a new era of sound on mobile devices.

“Amp is an intelligent sound system in a case that slides on to your smartphone. It uses a sophisticated audio engine and two high quality speakers to deliver not merely the voice clearly, but also vibrant music and immersive sound for videos, movies and more,” said Varun Srinivasan, Head of Engineering at SoundFocus.

“Amp’s audio architecture is complete with an ARM M4 processor, 24-bit digital-to-analog converter and a headphone amplifier. It provides seven hours of audio playback through the speakers or 20 hours from headphones. In addition, it increases the smartphone’s battery life by over 25 per cent,” he added.

Eyeing India

The company now wants to introduce Amp in India. “The Amp case will be available for iPhone 5 and 5S, iPhone 6 and 6 Plus,” said Srinivasan. The youngster, who hails from Coimbatore, graduated from Carnegie Mellon University in the US, and worked as a Technical Program Manager at Microsoft for three years before starting Sound Focus with his friend Alex Selig.

The duo combined the technology behind hearing aids and professional audio production to develop the case. “The Amp case uses an audio test that creates a fingerprint of a user’s hearing pattern and listening preferences, so all sound from the phone is tailored specifically for the user and not the masses,” said Selig, CEO of SoundFocus.

The company, according to its founders, was handpicked and funded by Y Combinator, an incubator of Silicon Valley start-ups, and also funded by investors such as Kapor Capital, Vegas Tech Fund, OVO Fund, RTA Capital and August Capital Partners of Singapore, to the tune of $2.5 million.

Published on November 04, 2014

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