Info-tech

Sony to launch economy PlayStation device next week

K.V. Kurmanath Hyderabad | Updated on November 15, 2017 Published on January 14, 2012

A file photo of gaming enthusiasts trying out a game. Sony is going to launch two products targeting the high-end and economy segments.

Sony Computer Entertainment plans to launch two gaming devices targeting the high-end and economy segments.

The high-end PlayStation Vita or PS Vita is a portable device that has a touch option and is backed by ARM Cortex-A9 MPCore processor. It will have Bluetooth and Wi-Fi options. Released in a few pockets globally, it is slated to be launched by the end of February or early in March in India along with Europe.

PSP portable

“Next week, we are launching PSP portable in India targeting the mass market with a price tag of Rs 6,990,” Mr Atindriya Bose, Country Manager (PlayStation) of Sony Computer Entertainment, told Business Line over phone from Mumbai.

As part of countrywide roadshow ‘PlayStation Experience’ campaign, Sony showcased a range of gaming devices here on Saturday.

With regard to content, he said the company would launch motion control cricket game. Developed in India, the game will also be launched in other cricket-loving countries such as the UK, Australia and the Gulf.

With an ownership base of 1.2 million PSPs, Sony claimed to have a market share of 80 per cent in this segment of gaming. It annually adds about four lakh units.

These launches would coincide with the beginning of summer vacation for children across the country.

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Published on January 14, 2012
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