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What many people forget when they are on Twitter, Facebook or Google+ is that whatever they say or discuss is in public domain. Facebook and Google+ have at least some restrictions on who can see your posts or discussions. In Twitter, all those who are “follow”ing you (and even those who aren't) can see whatever you post.
In Twitter, anybody can add a @ before your Twitter handle and “talk” to you. There is nothing wrong if it is a normal conversation, but if the other guy is abusing you and you decide to respond, your fight becomes a free-for-all slugfest where anyone can either join or just watch you fight.
What could make the fight go out of control is when others egg on you or the other guy. If you are going to respond to each and every barb thrown at you, you will likely end up the loser. The ‘crowd' usually becomes excited if it sees you responding to all the comments and barbs.
It has become common for even celebrities to come out in the open and fight it out without realising that the whole world is watching them. There are even sites dedicated to Twitter fights! Time had a write-up on the ‘Seven Scathing Celebrity Twitter Fights' in its NewsFeed section.
Sometimes, it is better to keep quiet when someone provokes you. If you want to clarify something about a controversy, you can do it through your organisation's Twitter account, instead of using your personal account.
So think before you ‘speak to the world'.
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