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Vertoz, a programmatic ad-tech and digital media company, which launched two new business verticals — ZKraft and PubNX — has incorporated artificial intelligence (AI) and machine learning (ML) to its proprietary programmatic advertising platform, Ingenious Plex.
With Zkraft, Vertoz aims to offer marketers engaging marketing solutions by adding augmented reality (AR) and virtual reality (VR). Keeping ad-tech at its centre, the firm looks to enable advertisers to boost customer engagement by offering highly immersive real-time experiences. PubNX, being the new publisher-centric arm for Vertoz, is to provide multi-format out-stream ad units to help publishers boost their revenues.
Ashish Shah, Founder and CEO, Vertoz says, “It is important to stay relevant and remain aligned with the new technologies and the changing industry dynamics in the digital advertising space.”
The spend on digital streams is estimated to be about 18 per cent of the total Indian advertising expenditure of ₹60,000 crore. Global AR and VR markets are estimated to reach $27 billion in 2018 based on a growth rate of 91.4 per cent.
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