What has been a largely unorganised profession, a city-based entrepreneur has launched organised mobile repairing service, Quick-e to provide complete mobile repair solutions with pick-up and delivery along with a standby phone facility for customers.
The company launched four repairing plans ranging from Rs 149 to Rs 599 per year which will cover mobile repair for new and out of warranty mobile phones, organized logistics, quality spares and delivery.
"The mobile repair business has been unorganised. Also, the company-run service centres are a trouble for customers, who have to visit them often for mobile service and repair. Also, most of the time, it turns out to be costly for out of warranty phones. Quick-e overcomes these challenges and concerns and provides a doorstep service," said Arun Hattangadi, director, Qarmatek. The one-year service includes multiple repairs without additional charge.
The company had conducted a year-long trail run in Ahmedabad city. "We have found that new mobile phone buyers buy this pack as an add-on facility from the distributors. And this service has also been very successful in out of warranty phones, where problems like speaker malfunction or camera failure have been detected," said Krunal Shah, director- operations.
The service covers all mobile repairs except accidental damage, damage from liquid ingress, motherboard and LCD/touch screen damage. "Our revenue model is based on the distribution of cost of parts across the section of models. We provide service for 21 brands which includes all major mobile phone brands," said Hattangadi.
After successful roll out in Ahmedabad city, the company plans to expand its operations to Tier-I cities across India within the coming six months. "Our plan is to cover about 600 cities across the nation in six months. We have tied up with Fedex for logistics support. We can provide service to 6,000 pin codes across the country," said Shah.
Having invested about Rs 2.5-3 crore for the overall businesses, and a mobile repair factory in Ahmedabad spread on 10,000 sqft employing over 100 people, the company eyes a turnover of Rs 10 crore in the next 12 months.