Bharti Airtel (Airtel) on Friday rolled out another special initiative to help more Indians get on to the digital highway.

Under the initiative, Airtel customers on 2G/3G mobile devices will be eligible for 30GB data free when they upgrade to a 4G smartphone. Prepaid customers will get free 1GB data every day for 30 days over and above any pack they charge with, the company said in a statement.

Postpaid customers will get free 30GB data (with rollover) in their first bill cycle over and above their plan benefits.

“While 4G smartphones are fast becoming the norm, for millions of customers with feature phones/3G devices, the upgrade to a 4G smartphone is a big decision and a long-term investment. This is one of the largest customer rewarding programmes and with this initiative, our customers shall get an opportunity to experience the online world at 4G speed and fully unlock the potential of their smartphones," Vani Venkatesh, Chief Marketing Officer, Bharti Airtel, said.

He said this will help millions of Airtel's customers to fulfil their aspiration of owning a 4G smartphone by making the transition more rewarding.

This programme will complement Airtel’s ‘Mera Pehla Smartphone’ initiative, under which Airtel is partnering multiple mobile handset manufacturers to create an open ecosystem of affordable 4G smartphones and bring them to the market for virtually the price of a feature phone.

The initiative has received a positive response from customers across India. Airtel has already tied up with Samsung, Intex, Karbonn, Lava, Celkon, Motorola, Lenovo, Nokia, Itel, Zen, Karbonn and Lephone under the programme, the company said.

All these smartphones come with cash back benefits and special bundled plans with data and unlimited calling.

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