​Movie and events ticketing portal BookMyShow's charity initiative ​BookASmile​ has partnered ​with ​online crowdfunding platform ​Ketto​ to ​organise the biggest ever online fund-raising event for NGOs in India. As part of the campaign called ‘Book 6 Million Smiles’, BookASmile will give upto ​Rs 60 lakh in funding to NGOs.

The ​six-month ​long campaign (August 2017-January 2018) is intended at empowering NGO​s that work for digital literacy and skill-building (gainful employment causes), animal welfare, senior citizens, creative arts (can include music, arts, sports, theatre, etc.), rural development and the environment. NGOs all across the country can register to participate on www.bookasmile.ketto.org until September 30, 2017​, BookMyShow said in a statement. ​

At the end of the campaign period, the top six NGOs that raise the maximum amount of money will get a total funding of ​Rs 45 lakh. Each month, NGOs will also be judged on different parameters and cumulatively, they will get Rs 15 lakh in funding from BookASmile.

Farzana Cama Balpande, Head, BookASmile said, “NGOs all across the country relentlessly work towards solving some of India’s most pertinent issues. However, very often their efforts stumble upon challenges, the most common of which is lack of funding and resources. This is why BookASmile and Ketto have come together. We want to give all NGOs the platform to raise funds on their own, so that their efforts can become more sustainable. At BookASmile, we are delighted to be doing our bit by encouraging them and rewarding their efforts with funding upto ​Rs 60 lakh. We hope that NGOs from all over India come forward to take part in our initiative.”

​Actor ​Kunal​ ​Kapoor, ​who is the co-founder​ of Ketto said, “We are excited to work with BookASmile to ‘Book 6 Million Smiles’ to create India’s biggest online fund-raising event for NGOs. By way of this, we want to empower them and raise public awareness along the way. We hope that many NGOs make use of this opportunity and use our platform in our quest to solve some of India’s biggest problems.”

​BookMyShow started the BookASmile initiative ​in 2014 and has been integrated within the ​portal's app and website. With BookMyShow’s vast customer base, the initiative has been raising funds for special causes, whereby, every consumer can choose to contribute from Re 1 per ticket, to a maximum of Rs 5 per transaction, towards charity.