Info-tech

‘Call of Duty: Mobile’ smashes records with 100 m downloads

Reuters October 8 | Updated on October 08, 2019 Published on October 08, 2019

The mobile version of video game franchise Call of Duty racked up 100 million downloads in its first week, industry site Sensor Tower said on Tuesday, dwarfing the debuts of previous smashes including Fortnite and PlayerUnknown’s Battlegrounds (PUBG).

PUBG, Fortnite and Electronic Arts’ Apex Legends scored 26.3 million, 22.5 million and 25 million respectively in their first week of release.

“This is by far the largest mobile game launch in history in terms of the player base that’s been built in the first week,” said Randy Nelson, head of mobile insights at Sensor Tower.

Call of Duty: Mobile was launched by its publisher Activision Blizzard Inc on October 1 and Sensor Tower said the numbers reflected worldwide unique downloads across Apple’s App Store and Google Play in the period since.

The smash hit is a ‘first-person-shooter game’ that allows gamers to portray elite soldiers hunting down targets in different parts of the world. The game’s console-based editions have enjoyed a loyal following but the meteoric rise of free-to-play online games have forced companies to adapt and develop their games for the smaller screen.

Call of Duty was developed for mobile by Chinese internet giant Tencent Holdings Ltd, which also has a stake in PUBG’s Bluehole and Fortnite’s Epic Games.

The US was mobile edition’s main draw, with 17 per cent of the downloads in its launch week, followed by India, where PUBG has a strong foothold. Tencent is yet to launch the game in China.

Published on October 08, 2019
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