Canada-based start up Ulula has made it easier for companies to enable their employees share sensitive information or post complaints while staying anonymous.

“Not knowing a risk is a bigger risk,” Arisa Goldstone, Director Of Business Development at Ulula, says.

Ulula, meaning ‘reveal’ in African, has developed a technology-based solution that lets companies to listen to their employees and act on their complaints and grievances.

“While it lets the employees to be anonymous, it makes the executives concerned accountable to attend to the grievance,” Arisa Goldstone told BusinessLine.

She was here in connection with an Indo-Canadian Global Bridge programme organised by tech incubator T-Hub and Communitech of Canada. The programme helps Ulula, and a few other Canadian start-ups, understand the market opportunities in India and enter into partnerships with channel partners here.

The five-year-old Ulula had started off with a solution for the mining industry, developing a two-way communication channel between the workers and the mining firm.

“We provide a dashboard with the solution that gives a complete visibility of the process. If the employee in question is willing to reveal his identity for specific redressals, he or she can,” she said. The employee who raised the issue will keep on getting updates. If the issue remains unresolved for some time, one can escalate it again, she said.

Are companies willing to hear unpleasant things from their staff? “Yes. Regulation is changing. Companies are accountable. Also, if your workers are happy, productivity and quality get better,” she said.

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