Zoho has launched two new products - Zoho PageSense, a website optimisation software that helps marketers improve conversion rates by visualising, testing and measuring visitor behaviour patterns, and Zoho Flow, a drag-and-drop integration platform that allows users to create flexible workflows between cloud applications.

Zoho is an operating system in single platform with all applications needed to run a business completely from the cloud.

The new applications are offered both on a stand-alone basis and part of Zoho One suite. Existing Zoho One customers get them automatically for no additional payment, says a company press release.

Zoho PageSense integrates with a range of marketing and web analytics tools, making web design and development a more comprehensive and data-backed activity. It is available in 15 languages, including Spanish, German, French and Chinese (simplified). Monthly subscription starts at ₹1,740 for 10,000 monthly visitors.

Zoho Flow’s no-code interface lets users easily create workflows, aiding flow of information between applications and automating routine tasks, the release said. In addition to a free plan, it offers paid subscriptions starting at ₹600 per company per month, the release said.

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