Consumer Affairs dept partners with 2 startups to power ‘Suraksha Store initiative’

Prashasti Awasthi Mumbai | Updated on May 11, 2020 Published on May 11, 2020

The Department of Consumer Affairs has partnered with tech startups Safejob and Seekify to use technology to prevent the spread of Covid-19 at the local Kirana store level. The Suraksha Store initiative is designed for the health and safety of the citizens during and after the lockdown, as per the companies’ joint release.

The primary objective of this project is to educate Kirana store owners across the country about the Covid-19 safety guidelines and protocols required to be followed while running their businesses.

The protocols were decided by the Food Safety and Standards Authority of India (FSSAI) and the Ministry of Home Affairs (MHA) and included norms around social distancing and hygiene at all retail outlets. The objective was to allow consumers to use the Aarogya Setu app to find a Suraksha Store near them and shop, companies mentioned.

The Centre asked to get 2 million retailers for the initiative.

Suraksha norms

Seekify, a Sequoia’s Surge funded company, has developed an online learning software. They partnered with Safejob to build a custom solution for registering Kirana store owners, their employees, capturing their location, and allowing them to complete online training and certification - all on mobile. The solution is optimized for rural and low bandwidth areas.

Safejob, an NSDC partner and training expert, was able to develop and deploy training material in eight languages as well as an assessment to ensure that they can be certified to be aware of the Suraksha norms.

The initiative was successful in registering more than 5 lakh stores within a week of launch. Currently, over 7 lakh retailers have enrolled for this training and over 70K Kirana employees have completed the awareness training, the companies claimed.

Speaking about the initiative, Divya Jain, Founder, Safejob said, “We were extremely proud and grateful when the Department of Consumer Affairs, Govt. of India approached us with an opportunity to serve the country during these tough times. Within a week of ideation, we were able to build the technology required to onboard and train these store owners. And all of this was done while we were all safe and staying inside our homes.”

Arihant Jain and Ajeet Kushwaha, co-founders of Seekfy said in an official statement: “We have always believed that technology is a powerful tool that can create a massive impact in people’s lives at large. The Suraksha Store is a perfect example of the speed and scale at which we were able to use technology to solve a simple yet impactful problem that will contribute in flattening the curve for India..”


Published on May 11, 2020

A letter from the Editor

Dear Readers,

The coronavirus crisis has changed the world completely in the last few months. All of us have been locked into our homes, economic activity has come to a near standstill. Everyone has been impacted.

Including your favourite business and financial newspaper. Our printing and distribution chains have been severely disrupted across the country, leaving readers without access to newspapers. Newspaper delivery agents have also been unable to service their customers because of multiple restrictions.

In these difficult times, we, at BusinessLine have been working continuously every day so that you are informed about all the developments – whether on the pandemic, on policy responses, or the impact on the world of business and finance. Our team has been working round the clock to keep track of developments so that you – the reader – gets accurate information and actionable insights so that you can protect your jobs, businesses, finances and investments.

We are trying our best to ensure the newspaper reaches your hands every day. We have also ensured that even if your paper is not delivered, you can access BusinessLine in the e-paper format – just as it appears in print. Our website and apps too, are updated every minute, so that you can access the information you want anywhere, anytime.

But all this comes at a heavy cost. As you are aware, the lockdowns have wiped out almost all our entire revenue stream. Sustaining our quality journalism has become extremely challenging. That we have managed so far is thanks to your support. I thank all our subscribers – print and digital – for your support.

I appeal to all or readers to help us navigate these challenging times and help sustain one of the truly independent and credible voices in the world of Indian journalism. Doing so is easy. You can help us enormously simply by subscribing to our digital or e-paper editions. We offer several affordable subscription plans for our website, which includes Portfolio, our investment advisory section that offers rich investment advice from our highly qualified, in-house Research Bureau, the only such team in the Indian newspaper industry.

A little help from you can make a huge difference to the cause of quality journalism!

Support Quality Journalism
This article is closed for comments.
Please Email the Editor
You have read 1 out of 3 free articles for this week. For full access, please subscribe and get unlimited access to all sections.