Info-tech

Flipkart claims big sales jump during Amazon’s Great Indian campaign

Priyanka Pani Mumbai | Updated on January 16, 2018 Published on October 23, 2016

BL24_P13_FLIPKART

Both planning another sale in run-up to Diwali



The battle between Flipkart and Amazon has taken a new turn with the former claiming that its sales have grown multiple times at a time when the latter was running its Great Indian sale.

Homegrown e-commerce giant Flipkart has witnessed about 9 times growth in some of its categories last week and has attributed it to the Amazon India’s Great Indian sale that ran from October 17 to 20.

The Bengaluru-based company said that Amazon’s second sale last week helped Flipkart register growth in key categories such as large electronics appliances and white goods compared to any other normal day.

Smrithi Ravichandran, Director of category design and management, Flipkart, told BusinessLine, “After Big Billion Day (Flipkart’s online sale) we have started seeing a spike in base line by 30 per cent. However, last week was phenomenal with 9x growth and this was achieved without any advertising or marketing effort as millions of customers naturally gravitated towards Flipkart during Amazon's sale period.”

Amazon did not comment on the claims made by Flipkart.

Ravichandran said that even though Flipkart was not running any sale during that period (17 to 20), the company saw thousands of customers coming to the site “attracted by great customer experience and innovative features like product exchange and No Cost EMI”.

New customers

She added that the growth was also partly due to the after effects of BBD, which is Flipkart’s flagship annual sale event that started in 2014.While Flipkart claims that it has added about 1.5 million new customers during the BBD, Amazon has not given out numbers for new customers.

According to third party reports, Flipkart and Amazon had been neck-to-neck in terms of competition. However, Flipkart said it sold 15.5 million units during its five-day Big Billion Day sale against the 15 million units by Amazon.

The CEOs of both the companies took potshots at each other during the recent sale season.

Responding to a comment from Binny Bansal that the rivals are busy selling small ticket value items like “churan and hing” to boost sales, Amazon’s India chief Amit Agarwal said that the company was proud that customers are shopping for “ hing and churan” along with other big-ticket items online.

Meanwhile, both Flipkart and Amazon are planning another sale in run-up to Diwali and Dhanteras.

Published on October 23, 2016

A letter from the Editor


Dear Readers,

The coronavirus crisis has changed the world completely in the last few months. All of us have been locked into our homes, economic activity has come to a near standstill. Everyone has been impacted.

Including your favourite business and financial newspaper. Our printing and distribution chains have been severely disrupted across the country, leaving readers without access to newspapers. Newspaper delivery agents have also been unable to service their customers because of multiple restrictions.

In these difficult times, we, at BusinessLine have been working continuously every day so that you are informed about all the developments – whether on the pandemic, on policy responses, or the impact on the world of business and finance. Our team has been working round the clock to keep track of developments so that you – the reader – gets accurate information and actionable insights so that you can protect your jobs, businesses, finances and investments.

We are trying our best to ensure the newspaper reaches your hands every day. We have also ensured that even if your paper is not delivered, you can access BusinessLine in the e-paper format – just as it appears in print. Our website and apps too, are updated every minute, so that you can access the information you want anywhere, anytime.

But all this comes at a heavy cost. As you are aware, the lockdowns have wiped out almost all our entire revenue stream. Sustaining our quality journalism has become extremely challenging. That we have managed so far is thanks to your support. I thank all our subscribers – print and digital – for your support.

I appeal to all or readers to help us navigate these challenging times and help sustain one of the truly independent and credible voices in the world of Indian journalism. Doing so is easy. You can help us enormously simply by subscribing to our digital or e-paper editions. We offer several affordable subscription plans for our website, which includes Portfolio, our investment advisory section that offers rich investment advice from our highly qualified, in-house Research Bureau, the only such team in the Indian newspaper industry.

A little help from you can make a huge difference to the cause of quality journalism!

Support Quality Journalism
null
This article is closed for comments.
Please Email the Editor
You have read 1 out of 3 free articles for this week. For full access, please subscribe and get unlimited access to all sections.