Flipkart invests in parenting social network Tinystep

Priyanka Pani Mumbai | Updated on January 19, 2018 Published on January 19, 2016

Online retailer Flipkart has invested an undisclosed amount in Tinystep, India’s first parenting social network.

The start-up plans to use this amount to develop the product, enhance user experience and strengthen the team. The funding will also be used to further accelerate the company’s already impressive growth and its user engagement.

Tinystep is the first of its kind parenting community that allows users to interact on a platform where they can ask, share and connect with other parents.

Whether it is about planning for a baby, being pregnant or the best breakfast for a 2-year-old, information and advice from the experienced is vital. With features like the Q&A Forum, individual and group chats, Tinystep makes this parenting experience fulfilling.

Recently launched features of vaccination and growth charts ensure you never miss out on a vaccination and enables you to be constantly aware of your child’s growth.

Suhail Abidi, founder of Tinystep, said, “We provide a vibrant platform for parents to come together, collaborate and help each other raise their children in the most effective manner. Tinystep is a vertical social network that connects people around the most fundamental human thing: LIFE. Silicon Valley has given us Facebook, Twitter, LinkedIn and many more awesome social products, Tinystep can be a tiny gift from India. Flipkart is helping us with the required guidance to continue our excelling growth. ”

Nishant Verman, head of Corporate Development at Flipkart, said, “This concept has great potential in the existing market, and it is the much needed tech product in the parenting domain. The core team has a perfect blend of young, energetic and talented individuals that can take this product to the next level. The child care industry holds massive potential and Tinystep being a community driven product is definitely going in the right direction towards dominating it.”

Tinystep stands out with its singular focus on developing the most seamless experience for parents to connect and share with other parents. The kind of interaction and engagement the app has seen from its users, truly validates its purpose. The app has many promising features lined up, such as, Milestones - your baby’s first steps, first tooth, memories, etc - so you never miss out on anything; Meetups - dedicated to encouraging parents to organise meet ups directly through the app - and a lot more.

Published on January 19, 2016
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