Info-tech

Freshworks announces strategic partnership with TCS

Our Bureau Mumbai | Updated on June 17, 2020 Published on June 17, 2020

Freshworks logo   -  Twitter/Freshworks

Freshworks Inc., the customer engagement software company, announced a strategic partnership with Tata Consultancy Services (TCS) to jointly build and market new age marketing, sales, support solutions. The solutions will be built on top of Freshworks cloud software.

TCS will provide its global experience with extensive market presence and deep contextual knowledge of customer engagement, reinforced with digital offerings built on its Business 4.0™ thought leadership framework.

Furthermore, TCS’ across industry domain strength will enable Freshworks to provide enterprise customers with new agile, automated, intelligent cloud solutions. “TCS brings deep customer relationships, multiple-domain expertise and modern thinking in providing digital transformation experience for businesses while Freshworks brings a strong suite of products that help businesses realise accelerated ROI by providing a cohesive experience to unify their marketing, sales and support functions,” said Sidharth Malik, Chief Revenue Officer at Freshworks.

“Customer experience and relationship management continue to be a top priority for global businesses and a key element of the digital transformation journey,” said Akhilesh Tiwari, Global Head, Enterprise Application Services at Tata Consultancy Services. “We are excited about this partnership and look forward to helping Freshworks customers pursue new growth opportunities and digitally transform their business.”

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Published on June 17, 2020
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