Comments
Twitter and International Cricket Council (ICC) have launched direct message service to cricket fans during ICC Champions Trophy.
When a fan taps on the ‘message’ button on ICC’s profile (@ICC) on Twitter, he/she gets a welcome message from the ICC Champions Trophy bot service.
It goes on to add that it will give the fan everything he/she needs to follow the tournament — from fixtures to results, standings and the latest videos of the best players in action.
“In a first for global sports federations, fans will be able to get a personalised experience via direct messages on Twitter with @ICC,” says a statement by Twitter about this service, adding that there is even a special surprise to unlock when fans pick their team.
Quoting Aarti Dabas, Head of Media Rights, Broadcast and Digital, ICC, it said: “We are thrilled to celebrate the Champions Trophy by being the first global sports federation to launch a personalised direct message experience for fans on Twitter to catch up with the latest videos and bringing our broadcast, commentators and players closer to the fans.”
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.