Info-tech

Google to pay publishers for upcoming news service

Bloomberg | Updated on June 25, 2020 Published on June 25, 2020

Alphabet Inc.’s Google will begin paying select media outlets featured in a yet-to-be released news service later this year, a major business shift for the search engine after years of pressure from media companies and regulators.

The licensing deals will start in three countries and Google is in talks with publishers in six more, the company said Thursday in a blog post. The service will show stories from chosen publishers inside the news aggregation features, Google News and Discover.

Brad Bender, a Google vice president, wrote in the post that the company would pay for “high-quality content.” Google didn’t disclose the financial terms or when the new service will start.

“This program will help participating publishers monetize their content through an enhanced storytelling experience that lets people go deeper into more complex stories, stay informed and be exposed to a world of different issues and interests,” Bender wrote.

For years, media organizations have criticized Google and other internet platforms for their treatment of news articles and grip on digital advertising. Google’s new service will launch in Germany, Australia and Brazil, three countries where the company has faced competition complaints. In response, Google has taken several attempts to mollify publishers.

Facebook Inc., Google’s chief rival in digital ads, also has taken steps to respond to criticism from publishers. The company said in October it would start paying publishers appearing in a News section on the social network. Facebook and Google are the focus of US regulatory probes over competition and market power.

Published on June 25, 2020
  1. Comments will be moderated by The Hindu Business Line editorial team.
  2. Comments that are abusive, personal, incendiary or irrelevant cannot be published.
  3. Please write complete sentences. Do not type comments in all capital letters, or in all lower case letters, or using abbreviated text. (example: u cannot substitute for you, d is not 'the', n is not 'and').
  4. We may remove hyperlinks within comments.
  5. Please use a genuine email ID and provide your name, to avoid rejection.