E-retailing firm HomeShop18 sold 12.30 lakh mobiles phones, including 3.69 lakh smartphones, in the last fiscal, spurred by demand in metros and small cities.

Besides mobiles, the e-commerce firm, which sells a mobile phone every 25 seconds, also sold 1.3 lakh tablets during the same period, data provided by HomeShop18 said.

In the mobile phones segment, Delhi and NCR topped the list followed by Mumbai, Kanpur, Bangalore and Ahmedabad.

Apart from Kanpur, Lucknow and Surat also figure in the top ten cities purchasing mobiles.

Delhi and NCR held the top spot in smartphones too, which was followed by Mumbai, Bangalore, Hyderabad and Ahmedabad.

Cities like Patna and Lucknow also figure in the top 10 smartphone purchasers.

“The buying trend of mobile phones is directly proportional to the density of population. Uttar Pradesh and Maharashtra buy maximum mobile phones contributing 30 per cent of the mobile phones sold,” the firm said.

When it comes to tablets, metros still are the top buyers with Delhi and NCR again at the top followed by Mumbai, Bangalore, Ahmedabad and Hyderabad.

The company said small cities’ buyers are going online to purchase more and are giving stiff competition to counterparts in metros and big cities, especially in categories like books, apparels and footwear.

“Bhubaneshwar and Jodhpur donned their reading glasses, surpassing bigger towns like Ahmedabad, Jaipur and buying 20 per cent more books than the entire state of Kerala,” HomeShop18 said.

Similarly, in the case of shoes, Jammu is the third largest buyer of footwear, it added.

Consumers in Patna is buying more fashion and clothing products than Pune, Hyderabad, Kolkata and Ahmedabad, it said.

HomeShop said Guwahati, one of the fastest growing eastern region city, buys more clothes online than Gurgaon.

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