Instagram on Wednesday announced a new opt-in feature that will allow users to reduce the amount of data consumed on the photo sharing platform.

The feature has been designed for emerging markets where data plans and internet speeds may be limited, Instagram said in a statement.

“With this data saver feature, we are hoping for an uninterrupted Instagram experience in slow network areas, which in turn will increase people’s interactions with their friends and family,” Manish Chopra, Director and Head of Partnerships, Facebook India, said.

The feature will be available globally for Android users and will roll out slowly over the course of a week.