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Internet usage has been rising rapidly in India over the last few years with data plans becoming cheaper and communications infrastructure improving vastly, driven by fierce competition among service providers.
The number of internet users in India, estimated at over 560 million, is more than the aggregate number of users in the US, Brazil and Japan. About 13 per cent of internet users in the world live in India — only China (19 per cent) has more.
The battle to dominate India’s internet market is getting fiercer with telecom broadband service providers bundling and pushing a variety of content to keep users hooked. Reliance Jio, which entered the market three years ago, is set to disrupt the market further in the coming year.
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