The first day of Rajinikanth starrer ‘Kabali’ was what you expected it to be – packed cinemas and hysterical fans. But, this time, it was not just the fans but also corporate sector with huge partnership with the likes of AirAsia and Cadbury bolstering the ‘Kabali’ brand.
In the last two days, companies selling Kabali merchandise witnessed a spike in traffic and sales.
Amazon.in launched Kabali merchandise such as figurines, wall posters, music CDs and mobile cases on June 21. According to Amazon.in spokesperson, the traffic to the site was overwhelming after the launch and audio CDs of Kabali did extremely well. The e-commerce player is introducing Kabali quiz where winners will be rewarded Kabali figurines that cost ₹1,199.
Miniature statues Ganesh Lingam, Founder of Singapore-based Carbon Copy Collectibles, that designed and manufactured Kabali figurines, said, “sales were consistent and we got requests from celebrities in Chennai for miniature statues.”
Kabali, so far, has received positive response from viewers and Ganesh feels that the momentum will continue at least for the few days. “We are seeing collectibles becoming a trend. But, we are limiting stocks of current figurine as there are plans to work on more variants of Rajinikanth as Kabali,” Ganesh said and added, “We will know what people like only after some days and create figurines based on their response. We are also in talks with V Creations for the same.”
T-shirts sale zooms Shriram S, Founder, OyeThere.com, a start-up in e-commerce space, said thanks to immense hype the movie has generated, sale of Kabali T-shirts tripled and we expect the same momentum till the middle of next week. The start-up’s traffic increased five-fold when Kabali tickets were given away for the purchase of over ₹2,000 in the site.
The company plans to make Rajinikanth merchandise as a separate category and add products like auto figurines from Baasha or milk-can model from another blockbuster Annamalai.