Info-tech

Keep distance but practise virtual proximity: Ashish Bhasin

?OUR BUREAU Mumbai | Updated on March 27, 2020 Published on March 27, 2020

Ashish Bhasin, CEO APAC and Chairman India, Dentsu Aegis Network   -  Ramesh Sharma

Advice to business leaders to connect more with teams

 

 

In these times of social distancing, it is time to practise virtual proximity. Ashish Bhasin, CEO APAC and Chairman India, Dentsu Aegis Network has said it is only in times of adversity that one can prioritise and seek solutions to problems that could have never been envisaged before.

Dentsu Aegis Network is a media and digital marketing company.

"These are testing times and the adversities we face now seem severe and almost impenetrable. However, this is not the time to be grim. Or to slacken. We have got to put our head down and work - now more than ever," Bhasin said.

Adversity teaches us to decide, he added. "Adversity also teaches us to concentrate on achieving short-term goals, which eventually translate into the long-term vision," he pointed out in a statement.

Bhasin has spent over 32 years in the advertising and marketing industry. Noting that though he has been an advocate of work-from-home (WFH), the current situation is as much new to him as it is for many others across the world.

"I am learning, just like the rest of us are. In fact, the one clear learning I have is that in times like these, we need to communicate more. Not less. While we are practicing social distancing, we must practice virtual proximity. People are anxious at times like these and so, it is doubly important for leaders to connect more, and not less, with their teams," he added.

Dentsu Aegis Network formed and activated a Management Incident Team as soon as news of the virus broke out. This has now become part of its Business Contingency Plan framework on Covid-19.

"It met every week and monitored the situation right from the time the first case was announced in India. IT and tech-support were systematically put in place to support WFH in anticipation; travel advisories were issued, and everything that could potentially prove to be a roadblock to Business Continuity was discussed and taken care of," continued Bhasin.

The CEO added the agency has been leveraging technology to engage in face-to-face communications and using video calls with its team members.

Published on March 27, 2020

A letter from the Editor


Dear Readers,

The coronavirus crisis has changed the world completely in the last few months. All of us have been locked into our homes, economic activity has come to a near standstill. Everyone has been impacted.

Including your favourite business and financial newspaper. Our printing and distribution chains have been severely disrupted across the country, leaving readers without access to newspapers. Newspaper delivery agents have also been unable to service their customers because of multiple restrictions.

In these difficult times, we, at BusinessLine have been working continuously every day so that you are informed about all the developments – whether on the pandemic, on policy responses, or the impact on the world of business and finance. Our team has been working round the clock to keep track of developments so that you – the reader – gets accurate information and actionable insights so that you can protect your jobs, businesses, finances and investments.

We are trying our best to ensure the newspaper reaches your hands every day. We have also ensured that even if your paper is not delivered, you can access BusinessLine in the e-paper format – just as it appears in print. Our website and apps too, are updated every minute, so that you can access the information you want anywhere, anytime.

But all this comes at a heavy cost. As you are aware, the lockdowns have wiped out almost all our entire revenue stream. Sustaining our quality journalism has become extremely challenging. That we have managed so far is thanks to your support. I thank all our subscribers – print and digital – for your support.

I appeal to all or readers to help us navigate these challenging times and help sustain one of the truly independent and credible voices in the world of Indian journalism. Doing so is easy. You can help us enormously simply by subscribing to our digital or e-paper editions. We offer several affordable subscription plans for our website, which includes Portfolio, our investment advisory section that offers rich investment advice from our highly qualified, in-house Research Bureau, the only such team in the Indian newspaper industry.

A little help from you can make a huge difference to the cause of quality journalism!

Support Quality Journalism
This article is closed for comments.
Please Email the Editor
You have read 1 out of 3 free articles for this week. For full access, please subscribe and get unlimited access to all sections.