Amazon India has partnered with LoomWorld to offer the latter’s handwoven products from Tamil Nadu on its platform .

This tie-up is expected to promote goods produced by the 800 Weavers’ Cooperative Societies supporting 1.89 lakh households across the State get easy access to newer markets, and transform the way their products were being sold till now.

OS Manian, Minister for Handlooms and Textiles, said this partnership would mark the beginning of a new journey for the weavers to get access to millions of Amazon customers, and help them expand their business through online sales.