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MedTrix Healthcare, a leading provider of digital and medical communication solutions to pharma companies, has expanded its geographical footprint to the US and Europe and plans to double its headcount.
The expansion is in line with its strategy to work with its key clients in these markets. However, it did not give details of its workforce doubling plans. “Until recently, MedTrix had been engaging with some of our key clients in several projects in developed markets but most of them were in a pilot phase where our clients wanted to test our capabilities," explained Vimal Narayanan, Founder & Director, MedTrix Healthcare.
Some of its initiatives include engaging with healthcare professionals digitally, setting up platforms that doctors can reach out to, educating them, training sales reps in pharma, production of digital assets for pharma communications such as apps, websites, videos and social media support, the company said in a statement.
Its clientele include Novartis, Bayer, Nestle, Eli Lilly, Pfizer, and Amgen.
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