Mobiles & Tablets

BlackBerry launches its next big bet with Z3

Our Bureau New Delhi | Updated on November 25, 2017

New line up: Sunil Lalvani, Managing Director, BlackBerry India, at thelaunch of Z3 smartphone in the Capital on Wednesday. RAMESH SHARMA

BlackBerry Z3

Priced at ₹16,000; hopes to increase market share with new smartphone

Smartphone maker BlackBerry on Wednesday launched its latest handset Z3 priced at ₹15,990.

The new handset will be available from July 2. However, customers can pre-book with the MobileStore, Flipkart and all BlackBerry exclusive stores from Wednesday to July 2.

Voucher offer

Flipkart is also offering a ₹1,000 voucher, which customers can avail themselves of till July 2. This means customers can purchase it at ₹14,990.

The latest handset features BlackBerry 10 operating system version 10.2.1, it has 5-inch screen and five-megapixel rear camera with flash and 1.1-megapixel front camera. While the handset has an internal memory of 8 GB, customers can use the microSD card slot for further expansion.

“The BlackBerry Z3 is also the first smartphone to be introduced from our strategic partnership with Foxconn and it further strengthens our commitment to enhance our devices portfolio,” Sunil Lalvani, Managing Director, BlackBerry India, said here at the launch.

For the first time ever, the company also launched BlackBerry Maps for its users in India.

This app will provide 2D maps, local search and powerful 3D voice guided turn-by-turn directions, the company said.

With latest features

It also has BBM with all the latest features of the popular mobile social network such as voice and video chatting with Screen Share and support for BlackBerry natural sound. Apart from that, the Z3 has BlackBerry Keyboard that gives one of the best Hindi typing experiences on a touch-screen, Instant Previews and Reply for instant previews for BBM, SMS and email message.

The new device is an attempt by the Canadian phone maker to salvage its falling market share by addressing price sensitive users in countries such as India. The deal with Foxconn, announced at the Mobile World Congress in February, is part of BlackBerry’s efforts to drive down costs of devices on its BB-10 operating system. The Z3 was designed primarily with Indonesian customers in mind.

Published on June 25, 2014

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