Tablet PC shipments in India declined by 13.9 per cent to 1.03 million units in the January-March quarter, 2015, impacted by lack of “differentiated” products in the market, says a report.

About 1.2 million units of tablets were shipped in the October-December quarter, 2014, according to CyberMedia Research’s India Quarterly Tablets Market Review.

“We had cautioned the industry that unless they make substantial differentiation in the value proposition for potential customers, tablet shipments are not going to grow. This is what the results now reinforce,” CMR Lead Analyst Telecoms Practice Faisal Kawoosa said. In the first quarter, Samsung led the segment with 19.7 per cent share, followed by Datawind (12.7 per cent) and Micromax (9 per cent).