Smartphone brand YU Televentures said it has partnered with Reliance Retail, to sell its devices offline.

The popular model of smartphones, which was available exclusively for e-sales (through e-commerce portals), will now be available across 30,000 retail outlets across India, starting from Monday, the company said.

“Reliance will be a key part of the telecom ecosystem; the partnership will ensure that our discerning customers get a touch and feel of the models at the retail point,” said Rahul Sharma, Founder of YU Televentures.

The partnership is an exclusive retail sales and distribution partnership to enhance the availability of popular voice over LTE (VoLTE) mobile devices across India.

All three smartphone models will also be available at a competitive price points Yuphoria (₹7,999), Yunique (₹6,499) and Yureka Plus (₹10, 999), the company said.

Reliance Retail recently strengthened its sales and distribution arm to establish a formidable retail network of 1,200 distributors and 1.50 lakh retail outlets that will support the evolving VoLTE and VoWiFi device ecosystem in the country.