Industry body Nasscom has undertaken a rebranding exercise for the Indian BPM sector, in a bid to position India as a 'value and innovation' low-cost destination.

Addressing reporters at the Nasscom BPM Summit, Keshav Murugesh, Group CEO of WNS and Chairman of Nasscom BPM Council, said that to ensure that India is ready to meet the projected year-on-year growth of 11-12 per cent in BPM exports, it is imperative that India is looked upon as a destination that can do value-added work, instead of cost arbitrage.

Further, the industry is also readying a talent pipeline to meet the growing demand required from industry in the future.

In order to meet the growing demand for skilled people, IT-ITeS Sector Skills Council Nasscom (SSC NASSCOM), has created a courseware for ‘Transactional F&A’ in the Finance and Accounting occupation in the BPM industry.

The courseware includes a Facilitator Guide and Student Handbook which outlines the pedagogical approach and learning methodologies that aim to empower students with the requisite competencies in this Qualification Pack (QP)/job role. This is a collective effort from the key BPM companies.

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