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Media firm Network18 is rebranding its English news channel CNN-IBN to CNN-News18.
The channel will today unveil a new name and logo, studio and a new look and feel to the news screen tonight, TV18, which is part of Network18 Group said in a statement. It would also change its portal to News18.com, it added.
Network18 Chairman Adil Zainulbhai said, “We are optimistic about bringing this change wherein we will keep the journalist and the consumer at the centre of our programming, which is the critical need of the hour.”
CNN-News18 is bringing to viewers new formats of programming and a panel of the country’s top commentators, the statement said.
“The refreshed identity of CNN-News18 aims to bring the value of immersive journalism to its viewers,” IBN News Network CEO Avinash Kaul said.
CNN-News18 will strive to make news more objective keeping the viewers at the centre of its content strategy, he added.
“We will significantly ramp-up our digital presence to ensure that viewers are seamlessly able to interact and engage with our content,” Kaul said.
Reliance Industries-owned Network18 has interests in television, internet, films, e-commerce, magazines, mobile content and allied businesses.
Through TV18, it operates news channels such as CNBC-TV18, CNBC Awaaz, CNN-NEWS18 and IBN7.
TV18 also operates a joint venture with Viacom called Viacom18, which houses a portfolio of popular entertainment channels such as Colors, Colors HD, Rishtey and MTV India among others.
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