The Singapore based AB Initiatives Pte Ltd has launched Swapp, an easy to use mobile application that helps customers to interact with multiple enterprises.

The company has chosen Kochi for the soft launch, as it believed that the market represents an emerging tech savvy community that is digitising their lives very fast, Ashwin Panicker, CEO said.

Swapp can be used for restaurants, grocery stores, churches, and schools etc, tuition centres, dry cleaners and any business that a customer would meet on a daily basis. It is currently available for download on GooglePlay and iTunes.

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