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Vodafone Idea on Monday announced a partnership with SonyLIV to offer access to SonyLIV exclusive digital content in Hindi and English.
Vodafone Idea customers will be able to access the content on Vodafone Play or the Idea Movies and TV app and watch SonyLIV shows, movies and web series for no extra cost.
Affordable data prices and increasing user accessibility have resulted in significant growth in the online video viewing audience. Tying up with SonyLIV will capitalise on this huge potential by offering viewers with an array of premium content across genres, Vodafone said in a statement.
The offering includes 1000-plus movies along with recently announced 14 original shows, 100-plus short format shows, shows from Sony Entertainment Channel and Sab TV for the customers of Vodafone Idea. The content list includes popualar titles such as Vighnaharta Ganesh, Taarak Mehta Ka Ooltah Chashmah, Yeh Un Dinon Ki Baat Hai, Crime Patrol dial 100 , Baahubali , Piku, PK, Queen, Azhar and 3 Idiots .
The offering further includes SonyLIV’s English content catalogue.
Adding onto the line-up is the Lionsgate Library with shows such as Power, White Queen, and Houdini, to name a few.
Avneesh Khosla, Operations Director, Marketing, Vodafone Idea, said: “We will hand pick content partnerships, which are relevant and enrich our customer’s experience. We have built both the platforms to curate top content across genres and offer it to customers in one single destination on both Vodafone and Idea networks.”
Uday Sodhi, Business Head, Digital, Sony Pictures Networks India said: “In our combined efforts of delivering premium and quality content to our consumers, we expect Vodafone Idea to add value to our vision of becoming the most preferred entertainment destination in the country.”
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