Twitter, as we know it for over 17 years, is dead. Larry, the bird, has flown away into thin air, making way for ‘X’ as Elon Musk, who bought Twitter a few months ago, unveiled the new logo and new name for the social media platform.

In a dramatic turn of events, Musk, and Twitter’s new CEO Linda Yaccarino, announced the makeover. According to Yaccarino, the new Twitter will be an AI-based global marketplace for ideas, services and opportunities, indicating that the platform’s USP of being a microblogging site will be done away with.

The series of tweets, set off by Musk yesterday where he announced the massive makeover, ended on Monday afternoon, with Yaccarino rolling out the plan for Twitter’s future, announcing the change of logo.

Juggling between the updates on the lift-off of the SpaceX’ Falcon 9 launch 22, and on the radical transformation of Twitter, he said: “If X is closest in style to anything, it should, of course, be Art Deco,” in a reference to the classy French art school popular a century ago.

His tweets were followed by Yaccarino’s posts that elaborated on the plan for Twitter’s 2.0 journey. Stating that the company is working on the new project for over eight months, she talked about the untapped potential of the social media platform. “It’s an exceptionally rare thing – in life or in business – that you get a second chance to make another big impression. Twitter made one massive impression and changed the way we communicate,” she said.

“X is the future state of unlimited interactivity – centred in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we’re just beginning to imagine,” she said.

Yaccarino said the company wants to dream bigger. “For years, fans and critics alike have pushed Twitter to dream bigger, to innovate faster, and to fulfill our great potential. X will do that and more,” she said.

“There’s absolutely no limit to this transformation. X will be the platform that can deliver, well….everything. Elon Musk and I are looking forward to working with our teams and every single one of our partners to bring X to the world,” she said.

Twitterati upset, angry

Users of the platform appeared upset over the announcements, blaming the new owner of Twitter for dismantling a good platform. Hashtags like #RIPTwitter, #TheX, and #TwitterX trended, with tweeple expressing their disappointment and anger over the change of face of the social media platform. “I’m fired,” said a weeping Larry in a meme that shows the bird with tears. Another showed the image of Larry on a tombstone. Twitter = X. But Y (why)? Asked users.