Sourav Ganguly invests in tech entertainment firm Flickstree

Former India cricket captain Sourav Ganguly has made his first foray in the startup world by investing in Mumbai-based entertainment company, Flickstree, the company said in a statement. The company, however, did not disclose the investment amount.

Flickstree is a tech-entertainment company, started by Saurabh Singh, Rahul Jain and Nagender Sangra in 2014, officially launching their platform in August 2016.

Flickstree is India’s first Personal Video Magazine. It is a curated and personalised Video Platform for free-to-watch videos. Flickstree compiles these free-to-watch online videos from social networks, media sites, and blogs and then creates a custom user video feed. The AI based on patent pending technology, allows Flickstree to effectively curate and personalise the experience for its users.

“Digital is the future of India across all fields. And going by the country’s Digital India vision, I decided to invest in Flickstree because they’re at the forefront of innovative cutting edge technology and have great founders to realise their vision,” said Sourav Ganguly. He also said, “Different users have different passions. Flickstree helps users follow their passion and create their personal video magazine. Such a model has the potential to change the way videos are consumed.”

Flickstree has bucketed over 20 video categories that users can currently follow, and they are constantly adding more categories on the platform. Ganguly continued, "Users today have interests in various fields. While currently users can create only a single video magazine on Flickstree based on their interests, going forward I have asked the founders to enable users create multiple such magazines that users can create and enjoy.”