Info-tech

Tatvic Analytics, Dataiku ink pact for strategic partnership

Our Bureau Ahmedabad | Updated on July 21, 2021

To deliver AI-enabled marketing and data analytics solutions to enterprises

Ahmedabad-headquartered end-to-end data and marketing analytics solution provider Tatvic Analytics announced a global strategic partnership with US-headquartered data and artificial intelligence major Dataiku.

The partnership combines Tatvic’s industry-leading marketing and data analytics solutions with Dataiku, the world's most advanced industry, and uses case-agnostic Enterprise AI platforms.

Amidst rising traction from enterprises across the globe for advanced AI, Data Analytics, and MarTech solutions, the collaboration would aim at enabling their customers to drive a transformative impact while further strengthening their sales and marketing functions.

Tatvic’s partnership with Dataiku would make a wide range of AI and ML-driven data and analytics solutions available to various industry sectors such as eCommerce, BFSI, Media & Publishers, Travel & Booking, Content/OTT, among others.

Ravi Pathak, Co-Founder & CEO, Tatvic Analytics, said, "We are proud of our association with Dataiku. It will go a long way in enabling Tatvic Analytics to offer more precise, tailormade, and effective data solutions to our clients. We plan to incorporate Dataiku’s solutions across a broader data continuum, machine learning, Data Ops, ML Ops, and Analytics apps, among others, for our enterprise customers."

Commenting on the collaboration with Tatvic, Jiunn Hao Choo, Channels & Alliances, Lead - APAC of Dataiku, said, "Our collaboration with Tatvic Analytics is key to expanding our reach in the marketing analytics domain. We're looking forward to having even more people — from business experts to data scientists — using Dataiku to tackle new and exciting use cases."

Tatvic Analytics Pvt. Ltd. has offices spread across North America, APAC, and UAE as it offers end-to-end Data & Marketing Analytics Consulting Services & Solutions. It has its core competencies in the website and mobile app analytics, besides conversion rate optimization, the company provides a one-stop marketing technology platform.

It also offers solutions to businesses for data collection, analysis, and data visualizations, with data activation for marketing, by widening reach in the right target groups.

Published on July 21, 2021

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