Took down 6 million ‘bad ads’ daily in 2018: Google

Our Bureau Mumbai | Updated on March 15, 2019 Published on March 15, 2019

Google has been on a cleaning spree and has banned six million bad ads every single day. The search engine major has also introduced 31 new advertising policies.

Aiming to make the web a better place for consumers and keeping away misleading, inappropriate or harmful ads, the search engine major has taken down 2.3 billion ads that violated its advertising policies.

‘Policy Manager’

Google also took down one million bad accounts, twice as many bad advertiser accounts in 2017, according to its 2018 ‘Bad Ads Report’.

Aimed at making it easier for advertisers to ensure their offerings are policy-compliant, Google is to launch a new Policy Manager in Google Ads. This new policy centre will give tips on common policy mistakes to help advertisers.

“We take our responsibility to help create a healthy and sustainable advertising ecosystem that works for everyone seriously. Our ads are meant to connect users with relevant businesses, products and services; but bad ads ruin the experience,” said Scott Spencer, Director of Sustainable Ads at Google, in a statement.

Every year, through its ‘Bad Ads Report’, the company shares key actions and data to keep the ecosystem safe across platforms.

“This will continue to remain our top priority as bad ads pose a threat to users, Google’s partners, and the sustainability of the open web itself,” said Spencer.

New policies

Last year, Google undertook multiple steps to tackle misleading ads on its platform. Google expanded its advertising policies by introducing 31 new advertiser policies to address abuses in areas, such as third-party tech support, ticket resellers, crypto-currency, as well as local services such as garage door repairmen, bail bonds and rehab facilities.

It then went after the bad actors behind numerous bad ads. Using improved machine learning technology, Google identified and terminated almost one million bad advertiser accounts, nearly double the amount that were terminated in 2017.

Published on March 15, 2019
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