Taxi aggregator and hailing app Uber has entered the wedding-related travel segment with UberWeddings, a cash-less mobility solution, in about 12 cities in India including Ahmedabad, Bangalore, Chandigarh, Chennai, Hyderabad, Jaipur, Kolkata, Ludhiana, New Delhi, Pune, Udaipur and Lucknow.

The timing assumes importance as the recent announcement of demonetisation has caused a lot of uncertainties around wedding plans for consumers as it involves lot of logistics, which is largely dependent on cash.

However, the service will be available only till February 2017 as there are no wedding dates for a few months post that.

“Weddings bring a lot of logistical challenge of a coordination and managing the commuting needs. UberWEDDINGS provides an easy way for hosts to ensure that all wedding-related travel in the city is managed through cashless pre-generated promo codes. So whether it is about hopping between markets, finding the perfect outfit, or getting guests to the venue, Uber will make it happen in a pre decided budget, at a push of a button. All our users need to focus on is the wedding.”Prabhjeet Singh, General Manager Delhi & NCR, Uber India said.

Uber has also partnered with WedMeGood, a wedding planning website, where it will go live with various wedding-themed on-demands available across 12-cities, for eg: bachelor/bachelorette parties hosted by, dinners and other wedding-related celebrations, Uber said in a blog.

Prior to the wedding, hosts can buy a specific number of Uber rides of set denominations (promo code based) on a specifically dedicated page on the WedMeGood website.

They can then, share them with their guests as an extension to their invitations or give them to their family members to ride for free during preparation. This will enable the host to keep a track of their travel expenses without worrying about coordinating pick-ups and drops, parking, waiting charges. The promo codes can also be customized with host’s name or their wedding hashtag which will be printed by Uber and made available within 3 working days of the purchase request.

Besides India, Uber offers uberWEDDINGS in Washington DC, SF, New York, Boston and LA as well.