Comments
When Rajkamal Thangavel and Jeelani Subahan pulled out their iPad to capture the image of a jewel from a book that was lying close on hand, we didn't realise that within the next couple of minutes we would have all the details about the product such as the gold content, the number of gems studded in the piece, the price break-up, where it would be available so one can take a look, feel and touch the jewellery and so on.
From taking the picture of a jewel, Jeelani, who is the co-Founder and Director of Augmente Tech Studio moved to take a shot of a rock from a travel magazine. Once again, we were able to zero in on the location, how to reach the spot, the other awe inspiring locations in and around that region, accommodation etc.
The duo, who are co-founders of this US-headquartered company, were demonstrating the power of Augmented Reality, sitting in BusinessLine office in Coimbatore.
Amazing as it was, it also made us realise how image recognition could trigger augmented reality (AR), which Wikipedia explains “is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data”.
Augmente's product - “Holistic Media” is a new AR tool that seamlessly animates any object or picture that is scanned, going beyond previous AR technique, said Rajkamal, the Chief Executive of Augmente.
The company is now looking to introduce Holistic Media in the Indian market.
The co-Founders of the company have identified the jewellery and clothing segment as potential customers of this AR tool.
“Many retailers send out colourful catalogues to their customers during festive seasons. But when one steps into the store, he/she may not find the same dress as in the catalogue. They finally resolve to pick anything that they find appealing at the store. Our tool will help the customer find the catalogued item – branchwise. This will enable the buyer to visit the store without wasting much time,” Rajkamal explained.
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.