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Venture-capital firm Exfinity Venture Partners has invested around ₹8 crore in Artificial Intelligence start-up Absentia VR.
The Bengaluru-based VC firm was formed by IT industry bigwigs V Balakrishnan, Mohandas Pai, Deepak Ghaisas and Girish Paranjpe.
Absentia is a Bengaluru-based AI+Virtual Reality start-up that is building Norah AI, an AI engine that aims to create the world’s first ‘AAA’ (video) games with minimal human intervention.
Absentia claims that with just a few lines of text/pictorial input, Norah can create a completely new set of interactive content such as arcade games, casual games, puzzles, animation and graphics among various other forms of content.
The R&D trial of the product is currently being carried out in California, New York and Stockholm, and it will be available for public release by middle of 2017.
Absentia was founded in early 2015 by BITS Pilani drop-outs Vrushali Prasade, Shubham Mishra and & Harikrishna Valiyath with an aim to create India’s first VR operating system with deep learning, neural network and AI.
Mishra, CEO and co-founder, said: “With Norah AI, we are aiming to become the world’s first auto content-generation company with a focus on the media and entertainment segment. Over the past few months, the team has been successful in monetising the platform in the area of VR, Augmented Reality, and image processing across industries, and we are on the path to create a long-term disruption in the interactive content industry.”
According to the company, the next movie-based game created in the market will be done by a machine without any human intervention. Using AI, content creation can push the envelope of gaming and entertainment multi-fold since a machine can think about several possibilities in scenario building which human creators cannot, Mishra said.
This also means a content creator can feed the machine with a movie and Norah will automatically generate a high-end game by learning from the movie-verse and the characters that inhabit it, he added.
The current game development market is split between sophisticated game developers who work with non-intuitive interfaces which require the developers to be fluent in game-development languages, and amateur developers who use simplistic, visual UI with pre-set templates and limited game assets, the company said.
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