Xiaomi scales up ‘Make in India’

Our Bureau Chennai | Updated on September 06, 2018 Published on September 06, 2018

Raghu Reddy (left) - Head, Category and Online sales, Xiaomi India and Muralikrishnan B, Chief Operating Officer at the launch of Redmi6, 6A and Redmi 6 Pro in Chennai on Thursday   -  Bijoy Ghosh

Chinese smartphone manufacturer Xiaomi has scaled up manufacturing in India over the last three years. Now it has the capacity to roll out two phones every second, said Raghu Reddy, Head, Category and Online Sales, Xiaomi India.

From one factory in 2015, the company has six located across Tamil Nadu, Andhra Pradesh and Uttar Pradesh, he told newspersons at the launch of three new smart phones — Redmi 6, Redmi 6A and Redmi 6 Pro.

“This year, we have started making printed circuit boards that account for 50 per cent of the value of the phone. About 50 per cent of the phones that we are shipping come with locally manufactured PCB. We want to be in a place by the end of the year, where 100 per cent of phones that we are shipping out of the country have locally manufactured PCBs,” he said.

Xiaomi India is also customising phones for India. This is not about software tweaks but about the phone itself.

For instance, the new phones launched today have dual pyrolytic graphite sheets to dissipate heat faster. The sheets help reduce the surface temperature by two degrees. When the ambient temperature is 40-45 degrees, two degrees can hurt the user while speaking. The sheets also increase battery efficiency and battery life, he said.

Redmi 6A & Redmi 6

B Muralikrishnan, Chief Operating Officer, Xiaomi India, said that Redmi 6A,the successor to the Redmi 5A, comes with 18:9 full screen display, 3000mAh battery, sports 13MP rear camera and AI Face Unlock.

It comes in two variants: 2GB + 16GB for ₹5,999 and 2GB + 32GB for ₹6,999 as an introductory price for two months starting on September 19 in and Redmi 6 has 18:9 display, 12MP + 5MP AI dual camera. It will be available in two variants: 3GB + 32GB variant priced at ₹7,999 and 3GB + 64GB at ₹9,499 as an introductory price for two months, and will be on sale at and from September 10.

Redmi 6 Pro

Redmi 6 Pro comes with a Qualcomm Snapdragon 625 octa-core processor, pairs an AI dual camera, 4000mAh battery; 12MP + 5MP AI dual rear cameras, 19:9 full screen display with an FHD+ resolution. The 3GB + 32GB phone is priced at ₹10,999 and 4GB + 64GB variant is priced at ₹12,999, and will go on sale on and on Sepember 11 at 12 Noon, he said.

Published on September 06, 2018

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