Info-tech

Xiaomi sets sights on premium segment

Our Bureau New Delhi | Updated on July 17, 2019 Published on July 17, 2019

The company is now focussing on the premium smartphone segment.   -  Reuters

Chinese tech firm Xiaomi on Wednesday launched what it called the first flagship phones under its Redmi sub-brand — the K20 and the K20 Pro. The company is now focussing on the premium smartphone segment (above ₹20,000) as it looks to grow its market share there. Both the newly-launched phones will go on sale from July 22 on online and offline channels.

“Starting this year, we have started seeing big movement above ₹20,000. We would want to focus on this segment also,” said Manu Jain, Managing Director, Xiaomi India. The K20 starts at ₹21,999 and the K20 Pro at ₹27,999. Both phones share similar features and build, but the K20 is powered by the Snapdragon 730 processor, while the K20 Pro gets the flagship Snapdragon 855 processor, also seen on the new OnePlus 7 phones.

Jain said the features of these phones will be highlighted in communications. “For this particular product, we would be making a lot more investments from a communication perspective,” he said.

Last year, Xiaomi’s sub-brand’s phone, Poco F1, was the phone that carried the flagship processor at the time, the Snapdragon 845, and was priced around the ₹20,000 mark. With the launch of the K series phones, the company said it has added premium features like a triple camera, glass back, etc. But that has also resulted in a cost increase, as the K20 Pro hovers around the ₹30,000 mark. “Poco was focussed only on speed. This is ticking all the boxes,” Anuj Sharma, Chief Marketing Officer, Xiaomi India said, responding to BusinessLine’s query on the same.

However, Xiaomi did not comment on the future of the Poco phones line-up or whether the sub-brand would see more launches.

Xiaomi will also focus on the smart home ecosystem, going forward. It already has connected devices such as air purifiers and bulbs selling in India. “While smartphone will continue to remain the core part of whatever we do, but we would eventually want to make everything smart around us,” Jain said, citing objects such as fans and chairs as examples.

Published on July 17, 2019

A letter from the Editor


Dear Readers,

The coronavirus crisis has changed the world completely in the last few months. All of us have been locked into our homes, economic activity has come to a near standstill. Everyone has been impacted.

Including your favourite business and financial newspaper. Our printing and distribution chains have been severely disrupted across the country, leaving readers without access to newspapers. Newspaper delivery agents have also been unable to service their customers because of multiple restrictions.

In these difficult times, we, at BusinessLine have been working continuously every day so that you are informed about all the developments – whether on the pandemic, on policy responses, or the impact on the world of business and finance. Our team has been working round the clock to keep track of developments so that you – the reader – gets accurate information and actionable insights so that you can protect your jobs, businesses, finances and investments.

We are trying our best to ensure the newspaper reaches your hands every day. We have also ensured that even if your paper is not delivered, you can access BusinessLine in the e-paper format – just as it appears in print. Our website and apps too, are updated every minute, so that you can access the information you want anywhere, anytime.

But all this comes at a heavy cost. As you are aware, the lockdowns have wiped out almost all our entire revenue stream. Sustaining our quality journalism has become extremely challenging. That we have managed so far is thanks to your support. I thank all our subscribers – print and digital – for your support.

I appeal to all or readers to help us navigate these challenging times and help sustain one of the truly independent and credible voices in the world of Indian journalism. Doing so is easy. You can help us enormously simply by subscribing to our digital or e-paper editions. We offer several affordable subscription plans for our website, which includes Portfolio, our investment advisory section that offers rich investment advice from our highly qualified, in-house Research Bureau, the only such team in the Indian newspaper industry.

A little help from you can make a huge difference to the cause of quality journalism!

Sincerely,

Support Quality Journalism
This article is closed for comments.
Please Email the Editor
You have read 1 out of 3 free articles for this week. For full access, please subscribe and get unlimited access to all sections.