Mid-tier IT services firm Zensar announced its expansion into the Latin American market on Thursday with the launch of its operations in Mexico City, Mexico. The operations will focus on supporting the Zensar’s customers in North America and the local region.

Commenting on this announcement, Sandeep Kishore, Chief Executive Officer and Managing Director, Zensar said, “Mexico is a strategic choice for us due to its proximity to our key customers based in the US and the availability of local talent. We are committed to investing in geographies that add to our global business growth and customer convenience.”

Venky Ramanan, Executive Vice-President and Head, Hi-Tech and Manufacturing, Zensar said, “Our Mexico operations will support some of our key customers in North America and Mexico across varied digital technologies. There will be focus on investing in local talent and developing them to build capabilities that will bring value to our customers.”

The current team of approximately 50 local recruits will be working on a hi-tech manufacturing customer based in North America. Additionally, Zensar will be also serving local customers in the retail domain. The expansion plans include addition of more local hires subsequently and possible tie-ups with local educational institutions.

The company considers Mexico as a critical hub for growth and expansion of its North American operations. The geographical distance, time-zone convenience with North America, English speaking local talent, ease of doing business, operational efficiencies are some of the reasons which makes Mexico a good fit for this new geographical expansion. Additionally, the open trade policy (NAFTA), investment by Fortune 500 companies in the country, evolving legal frameworks for business operations make Mexico the right choice for the company’s global growth and expansion objectives.