Zoho Corporation has announced the integration of Zoho CRM, its customer relationship management system, and Zoho Desk, customer support software, with Amazon Connect, a Cloud-based customer-contact service offered by Amazon Web Services .

The integration is aimed at streamlining sales and support tasks to help businesses improve sales productivity and customer engagement, and also create seamless communication experiences, according to a statement.

“With AI (artificial intelligence)-powered features such as ‘Best Time to Call’ available through this integration, we think businesses are going to see dramatic benefits in how agents handle sales or support calls,” said Sridhar Vembu, CEO, Zoho Corp.

Pasquale DeMaio, Principal Product Manager, Amazon Connect, said: “When combined with innovative technologies such as Zoho CRM and Zoho Desk, Amazon Connect delivers the real-time engagement tools businesses need to have more meaningful and effective interactions with their customers.”

comment COMMENT NOW