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Online gaming company Nazara Technologies (Nazara) has made a minority investment in InstaSportz Consultancy Pvt Ltd, a Bangalore-based VR gaming company in a bid to enter the offline gaming market in India.
With this move, Nazara proposes to enter the offline gaming space to offer interactive entertainment via VR lounges in Tier 1 and 2 cities across India.
Founded by Bigith Nambiar and KR Rahul, InstaSportz offers offline VR gaming space through kiosks called Instazones. The start-up has also partnered with India’s leading multiplex chain Carnival Cinemas to set up VR zones or Instazones at their theatres, offering customers a never-before experience. Instazone requires under 100 sq ft of space and is set up at premium spots such as malls and multiplexes at an affordable price point.
InstaSportz is present in Kota, Ludhiana, Kozhikode, Bengaluru and the idea is to have a presence in over 100 towns in India and also globally in emerging markets in Asia, Africa and West Asia.
Interactive entertainment
Manish Agarwal, CEO of Nazara Technologies, said, “At Nazara, we wish to offer interactive entertainment that blends sports, virtual reality and arcade gaming thus offering immersive gaming experience across all age groups. With this investment in InstaSportz, we are pushing ourselves to offer gaming-led entertainment across various touch points and aim to give gamers a chance to experience virtual reality (VR) games at the Instazones and continue the thrill of gaming on their mobile phones once they head back home.”
With InstaSportz, Nazara, which is all set to hit the capital markets in coming weeks with a ₹1,000-crore IPO, seeks to strengthen its portfolio of offerings in the virtual interactive sports genre in India and other emerging markets.
The InstaSportz acquisition comes after Nazara’s investments in MasterMind Sports, Moong Labs, HalaPlay, CrimzonCode and more recently, Nazara has extended its operations in Kenya through a local company to tap the real money gaming market.
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