BusinessLine has constantly delivered fact-based, unbiased, objective and level-headed journalism over the past 26 years. We have also developed considerable expertise in investment advisory, built on the vast domain knowledge of our in-house team of highly qualified financial research analysts.

We bring this advice to you through our Portfolio section, which covers the entire spectrum of personal finance — from mutual funds, stocks and insurance to retirement planning and personal taxation.

We are now taking the next step towards becoming a one-stop financial services destination for our readers. We have identified strong synergies in building the wealth management business through a strategic alliance with India’s award-winning personal finance application, Fisdom. Readers can now tap into the expertise of our research team, make informed decisions, and execute them through the Fisdom app.

The product is already live and you can access it at https://bit.ly/3aAWSml

Info to insight to action

As BusinessLine Editor Raghavan Srinivasan puts it: “Delivering value to our readers through credible news, informed opinion and insight-driven analysis has always been central to what we do.”

“Our Portfolio section has earned a well-deserved reputation for offering readers actionable insights on their investments across all asset classes, backed by a market-leading team of in-house analysts and experts. The partnership with Fisdom will take this further, marrying their cutting-edge fintech with BL’s expertise in financial markets and offering our readers a seamless transition from information to insight to investment action, all under one roof,” he added.

Fisdom is a leading personal finance application that seeks to blend the best of technology and domain expertise to deliver a superior wealth management experience to customers through a seamless, simplistic interface. It counts various public and private sector banks, NBFCs and co-operative banks as its partners.

“Customer centricity has always been at the heart of everything we do at The Hindu Publishing Group,” says LV Navaneeth, CEO, The Hindu Group. “The endeavour is to continually leverage technology to deliver a best-in-class and comprehensive product suite to cater to all our customer needs.”

“We are delighted to partner with BusinessLine to offer technology-enabled investment solutions to their readers from across the country,” says Subramanya SV, co-founder and CEO of Fisdom. “This will help us offer digital and smart investment options to the very financially savvy and loyal readership that BusinessLine has.”

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