Viaan Industries has signed an exclusive licensing deal to launch a digital live trivia game show for India. iQ Live is a trivia game, like ‘Kaun Banega Crorepati’ and ‘Who Wants To Be A Millionaire’, except the studio audience, will be aired twice a day at 1.30 pm and at 9 pm. The company funds the daily prizes through advertisements and marketing tie-ups. This would be Viaan’s second live game show - the first was Aunty Boli Lagao Boli on Colors TV. Shares of BSE-listed Viaan Industries edged down 1.4 per cent at ₹38.30.
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.