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Viaan Industries has signed an exclusive licensing deal to launch a digital live trivia game show for India. iQ Live is a trivia game, like ‘Kaun Banega Crorepati’ and ‘Who Wants To Be A Millionaire’, except the studio audience, will be aired twice a day at 1.30 pm and at 9 pm. The company funds the daily prizes through advertisements and marketing tie-ups. This would be Viaan’s second live game show - the first was Aunty Boli Lagao Boli on Colors TV. Shares of BSE-listed Viaan Industries edged down 1.4 per cent at ₹38.30.
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