At the turn of the century, in 2000, ITC launched an ambitious programme called e-choupal. Long before agritech had become a buzzword, ITC tried to put tech into agri. In the 21 years since its launch, e-choupal has had a rollercoaster ride. Where does e-choupal stand today? Has the context of Indian agriculture and the regulatory environment completely changed for e-choupal to be relevant?
TR Vivek is in conversation with S Sivakumar, the Hyderabad-Based Group Head of Agri & IT Business, ITC.
For feedback or any particular requests write to TR Vivek at Vivek.tr@thehindu.co.in
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.