The Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets the Amul brand of milk and dairy products, has won the World Dairy Innovation Awards-2014 for best marketing campaign ‘Eat Milk with Every Meal’.

The finalists and winners were announced at the Eighth Global Dairy Congress held at Istanbul, Turkey, on Tuesday. K. M Jhala, Chief General Manager, GCMMF, received the award.

Packaging Amul Kool in PET bottles was a finalist for the best innovation in brand extension, a GCMMF official said on Thursday.

According to the Global Dairy Congress, the judging panel considered almost 160 entries from 30 countries in 17 categories.

Since 2007, the World Dairy Innovation Awards have been held at the Global Dairy Congress and are designed to celebrate excellence and innovation across every category of the global dairy industry.

R. S. Sodhi, Managing Director, GCMMF, said expansion, innovation and brand-building are the three pillars of Amul's strategy to achieve growth. “We are glad that our efforts are being recognised at the global level.”

GCMMF is India's largest food product marketing organisation with annual turnover of Rs 18,150 crore ($ 3billion).