malnaadfresh.com, an online marketing facility of Malnaad Agro Industries (MAI), will go online on April 9.

“From having physical store in Chikamagalur, Karnataka, now we are tapping e-commerce by going online to promote and facilitate farmers and tribes of Western Ghats to directly sell their produce,” said John Mathias, managing partner, Malnaad Agro Industries.

“MAI has been in trade in Chikamagalur district for the last five years. Now the aim is to supply natural and organic food products to the urban consumers at competitive prices and also enable the farming and tribal community to gain financial stability,” he added.

As part of the exercise, Malnaad Agro Industries has built nearly 6,500 farmers-families in the bio-rich Western Ghats to be part of the marketing supply chain and brought onto one network - malnaadfresh.com. Also over 25 NGOs and 100 women SHGs will supply their organic and natural food products under the trusted brand name ‘Malnaad Fresh’.

Malnaad Fresh also supports Soliga tribes of BR Hills, Kudumbi tribals of Sirsi, Dandeli. Malekudiyas living in the forests of Koppa, Sringeri, Kudremukh by providing selling platform to their products like honey, powders like vate huli (monkey jack), uppage, and reetha-soapnut, Mathias said.

Other products like colacasia leaves (kesuvina soppu), banana plant flowers, curry leaves, drumstick leaves, mint, coriander leaves, bitter guard and other tasty chutneys (thokku or gojju) along with healthy and chemically free Sorbets made of ash guard, bottle guard, drumstick leaves, beetroot, ginger-honey, brahmi, gooseberry, sariva root (sogade beru), kokum, traditionally extracted edible oils like coconut oil, sunflower, safflower (kusube), sesame, castor are sold through the e-commerce portal, he added.

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