An IIT Bombay research spin-off, iKen Solutions Private Ltd, recently received funding from the India Innovation Fund.

Co-promoted by Rajendra M. Sonar, a professor at IIT Mumbai and serial entrepreneur Siddharth Goel, iKen Solutions has developed Mooga, a hi-tech hybrid artificial intelligence analytics framework for personalisation at individual consumer level in real time.

The technology will enable consumer-centric companies in the telecom, digital content delivery, media, internet, and banking and financial services space provide a high degree of personalised service to their customers.

Mooga can integrate into any Web service, application, or access interface that aims to deliver personalisation. With algorithms that combine multiple artificial intelligence techniques, it overcomes prevalent challenges in content discovery.

Sharad Sharma, former CEO, Yahoo R&D, India, and Ashwin Raguraman, Vice President, India Innovation Fund (IIF) are to join the board of iKen Solutions as IIF nominees.